director and creative producer: maker of films and images - some serious, some not-so-serious
director and creative producer: maker of films and images - some serious, some not-so-serious
Pint Protection was born from a simple insight close to UK hearts: when England defeated Sweden in the 2018 World Cup quarter-finals, more than 100,000 pints were dropped. Armed with this insight, the ambition for a giveaway and the 2024 Euros on the horizon we had an idea: to support the nation in their time of need, Yonder will offer Pint Protection (definitely not insurance 👀) to cover any pint-based mishaps.
To cut through the noise on social media, we created a humorously jarring lo-fi art direction as a fond nod to 90s TV insurance* ads - a 30” spot featuring some of our finest comic acting, augmented – perfectly – by infomercial-inspired motion graphics, VFX, a retro synth-based track and a sprinkling of very over-the-top sound effects. The cherry on top? A brilliant larger-than-life VO. And voila: Pint Protection™. Peace of mind for your pint.